Amazon is dialing up its DSP in pact with SiriusXM
By Ronan Shields Amazon Ads is continuing its expansion across streaming and audio ads, as the e-commerce giant accelerates its rivalry with incumbents in the…
By Ronan Shields Amazon Ads is continuing its expansion across streaming and audio ads, as the e-commerce giant accelerates its rivalry with incumbents in the…
By Kolawole Samuel Adebayo The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and…
By Ronan Shields First off, few readers will need reminding how the remedies phase of Google’s ad tech trial kicks off next week. After the…
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Retail media networks have been striking deals and inking partnerships with social and streaming platforms to open…
By Mitchell Parton Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses. That was a clear theme…
By DMEXCO Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding…
By rleist@hubspot.com (Rachel Leist) Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral…
By Seb Joseph Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s forward momentum.…
By Michael Bürgi As the holding companies look to either get bigger or bow out of the race to the top of the heap, the…
By HubSpot Staff HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets,…