How to Check Your Website’s SEO Rankings (and Improve Them)

By Harry Mackin Building a data-informed search engine optimization strategy is critical for every brand. But before you can start improving your site’s SEO, you’ll…

Aaron May 15, 2024

Brands are rethinking their CTV strategies as the channel matures

By Nexxen Chance Johnson, Chief Commercial Officer, Nexxen CTV has been a driving force in the media and advertising industries for years, but the conversation…

Aaron May 15, 2024

What Is Linktree + 8 Steps to Set It Up

By fneedle@hubspot.com (Flori Needle) If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in bio.”…

Aaron May 15, 2024

Google debuts new agents, content creation tools and search features powered by generative AI

By Marty Swant Google’s vision for a world assisted by AI became more clear yesterday as the tech giant announced a wide range of updates…

Aaron May 15, 2024

Salesforce, TIME and Fortune Media are among this year’s Digiday Media Awards winners

By Digiday Awards This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s…

Aaron May 14, 2024

Expedia’s launching a retail media network. Is it late for departure?

By Sam Bradley The website that aimed to replace travel agents is now also an ad network. Expedia has become the latest U.S. company to…

Aaron May 14, 2024

Authentic Leadership — How to Lead While Staying True to Yourself

By Caroline Forsey As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over…

Aaron May 14, 2024

Developing the Next Generation: ‘So What Comes Next?’ and Its Impact on Teen Career Development

By Sitetrail Research Team In the tumultuous landscape of adolescence, where every corner seems to be fraught with the weight of expectations and the pressure…

Aaron May 14, 2024

How FootballCo’s Jason Wagenheim is appealing to ‘soccer curious’ advertisers in the U.S.

By Kayleigh Barber Subscribe: Apple Podcasts • Stitcher • Spotify Formed in 2020 after TPG bought Goal.com from DAZN, FootballCo has been steadily growing an…

Aaron May 14, 2024

Why — and how — Roblox is actively pushing for platform status

By Alexander Lee As Roblox evolves from a gaming hub to a full-service digital platform, the company’s leaders have made it clear that every step…

Aaron May 14, 2024

How to Check Your Website’s SEO Rankings (and Improve Them) | International Association of Digital Marketing Professionals (IADMP) - Part 188