By Allison Kent-Smith Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Algunas marcas están volviendo a…

By Ronan Shields The much-touted re-emergence of dealmaking in ad tech is slowly appearing, with much of the activity taking place between strategic players. The…

By Marty Swant In cluttered and noisy industries, naming companies and products has often been part of the strategy for standing out. That continues to…

By Resonate Tom Craig, Chief Technology Officer, Resonate In April, Google’s Chrome team announced the decision to delay — yet again — the deprecation of…

By Marty Swant Digital advertising took years to transform TV’s business model, but AI is making its way into ad-buying tools much faster than past…

By Kristina Monllos When CMOs suspect agencies are profiting off of their ad spend, they often become uneasy. Typically, this leads to audits, hiring consultants…

By Michael Bürgi Now that the OGs of TV content — NBCUniversal, Fox, Disney and Warner Bros. Discovery — have presented their upfront programming plans…