The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business
By Ronan Shields Amazon Advertising’s revenue neared $47 billion last year, up from 24% compared to 12 months earlier, with analysts suggesting its media earnings…
By Ronan Shields Amazon Advertising’s revenue neared $47 billion last year, up from 24% compared to 12 months earlier, with analysts suggesting its media earnings…
By Kimeko McCoy Subscribe: Apple Podcasts • Stitcher • Spotify As a platform, X (formerly Twitter) has seen better days. After Elon Musk took over…
By Allison Kent-Smith Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Algunas marcas están volviendo a…
By Kayla Schilthuis-Ihrig Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain. Getting the…
By Ronan Shields The much-touted re-emergence of dealmaking in ad tech is slowly appearing, with much of the activity taking place between strategic players. The…
By Alex White Would you pay Justin Bieber to create a video about your company’s SaaS offering? How about contracting Kim Kardashian to produce an…
By Sitetrail Research Team In today’s digital age, email marketing remains one of the most powerful and cost-effective tools for reaching and engaging with customers.…
By Marty Swant In cluttered and noisy industries, naming companies and products has often been part of the strategy for standing out. That continues to…
By Resonate Tom Craig, Chief Technology Officer, Resonate In April, Google’s Chrome team announced the decision to delay — yet again — the deprecation of…
By Kristina Monllos When CMOs suspect agencies are profiting off of their ad spend, they often become uneasy. Typically, this leads to audits, hiring consultants…