By Spotify Advertising Jenny Haggard, global thought leadership lead, Spotify Advertising The prevailing sentiment in marketing is the shorter the content, the better. In an…

By Spectrum Reach In this upfront cycle, modern savvy advertisers want to align their campaign performance with business outcomes, not just media metrics. Multi-screen attribution…

By Kayleigh Barber Print renaissance? Two digital publishers are getting back into the print game this year, which is a sentence likely hard to believe…

By Krystal Scanlon TikTok’s latest machine learning ad solutions are proof that the platform wants to automate as much of its advertising as possible. The…

By Viant Daniel Engelke, Content Marketing Manager, Viant Advertisers exploring, if not currently using, AI-powered solutions from their ad tech partners need to ask if…

By Harry Mackin One of the most common arguments against investing in Search Engine Optimization is that the practice doesn’t impact the bottom line enough.…