Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
By Michael Bürgi As they battle each other for ad dollars and elbow their way to secure a chunk of media planners’ TV budgets, the…
By Michael Bürgi As they battle each other for ad dollars and elbow their way to secure a chunk of media planners’ TV budgets, the…
By Kayleigh Barber Some digital-only publishers, Complex and Nylon, are bringing back their print magazines this year after multi-year hiatuses. But their big returns —…
By Alliant Dave Taylor, Chief Product Officer, Alliant Recent legislation across several states signals a significant shift in the marketing and data privacy landscapes. As…
By Caroline Forsey Amazon pillows. Korean moisturizer. An acupuncture mat. These are just a few of the objects I’ve purchased on Instagram over the past…
By Harry Mackin Blogs have seemingly lost much of their luster in the content strategy world. But according to the latest CMI benchmark report, they…
By Seb Joseph The Trade Desk has a clear message for publishers worried about missing out on ad dollars due to a lack of a…
By Alexander Lee Gaming is well on its way to becoming a part of brands’ marketing budgets in 2024 — but via customized brand integrations, rather…
By Mehedi Hasan Shoab In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember…
By Jenny Romanchuk At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than…
By Marty Swant WPP’s integration of Anthropic’s Claude 3 model to the holding company’s AI platform is illustrative in the evolution of how agencies are…