Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR

By Michael Bürgi Mini holding company CourtAvenue is once again pushing aggressively into the AI space, launching two new offerings with the goal of creating…

Aaron June 10, 2024

Did attachment theory ruin your relationship?

By Sitetrail Research Team Attachment styles can change. Unlock the secrets to healthy adult relationships by discovering how attachment styles impact our behavior. Introduction: You’ve…

Aaron June 9, 2024

How U.S. Bank ‘dramatically’ cut the development time of its latest campaign with AI avatars

By Kristina Monllos The hype cycle of AI in advertising is far from over — expect Cannes to be a hotbed for it. Even so,…

Aaron June 7, 2024

How Sonos plans to market its new Ace high-end headphones in a noisy category

By Marty Swant When it comes to high-end wireless headphones, there are plenty of major players on the market. But Sonos — a longtime leader…

Aaron June 7, 2024

Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

By esantiago@hubspot.com (Erica Santiago) As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media…

Aaron June 6, 2024

Getting Your Customers Back: 10 Examples of Effective Re-Engagement Emails

By imscottcohen@gmail.com (Scott Cohen) I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though…

Aaron June 6, 2024

Media Briefing: Why business publishers are finding value in social video ad revenue

By Kayleigh Barber Building business on social video With referral traffic from social platforms becoming less reliable, publishers are looking for ways to make the…

Aaron June 6, 2024

The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’ news avoidance

By Sara Guaglione It seems the sudden shakeup at the top of The Washington Post’s newsroom is unlikely to make buyers’ evaluation of the news…

Aaron June 6, 2024

Content Marketing Is Hard for SaaS Companies. Here’s How to Do It Right.

By Harry Mackin B2B SaaS content marketing can be notoriously complex. Your SaaS company’s solutions are built to solve problems for a highly select subset…

Aaron June 5, 2024

LinkedIn’s publisher revenue share program is entering its next phase

By Kayleigh Barber LinkedIn’s Wire Program — a program that enables media companies to sell 3- to 15-second-long pre-roll ads on their editorial video —…

Aaron June 5, 2024

Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR | International Association of Digital Marketing Professionals (IADMP) - Part 180