By Michael Bürgi Generative AI continues to steadily infiltrate more corners of the media business, creating efficiencies and saving time across content, production, research, data…
By Alexander Lee As brands more closely monitor the performance of their influencer marketing spend, live shopping companies are seeing a significant uptick in business.…
By Editorialist Team Jamie Cashion’s life has been anything but ordinary. Once a teenager who nearly lost his life in a catastrophic fire, Jamie Cashion…
By Blis Abigail Roulston, vp of marketing, Blis The growth of connected TV has been nothing short of explosive. Viewers are streaming more content on…
By Ronan Shields The public markets can be a cold, unforgiving place, with The Trade Desk’s fortunes on the Nasdaq alone this year a prime…
By Seb Joseph When Google recently claimed that its AI Overviews are driving “more queries and higher quality clicks”, it struck a nerve. Too many,…
By Experian Marketing Services Drew Stein, Audigent managing director, Experian Marketing Services Curation, the packaging of audience and programmatic supply chain data against ad inventory…
By Ronan Shields Magnite issued its latest financial results yesterday, revealing that it generated more than $173 million in revenue, a 6% increase year over…
By Full Editorial Photo by: Darlene Alderson You’re putting time, energy, and budget into SEO – publishing content, fine-tuning web pages, and working on backlink…
By rsukhraj@hubspot.com (Ramona Sukhraj) In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for…
