Here’s What Healthcare Marketers Must Know in 2024

By Harry Mackin To say the past few years have been volatile for the healthcare industry would be an understatement. The COVID-19 pandemic virtually transformed…

Aaron June 10, 2024

I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers

By rsukhraj@hubspot.com (Ramona Sukhraj) Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best…

Aaron June 10, 2024

AI Briefing: How top brands are saving more time and money with generative AI

By Marty Swant With New York City full of chatter about AI during last week’s “Tech Week 2024,” marketers, technologists and legal experts gathered to…

Aaron June 10, 2024

Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR

By Michael Bürgi Mini holding company CourtAvenue is once again pushing aggressively into the AI space, launching two new offerings with the goal of creating…

Aaron June 10, 2024

Did attachment theory ruin your relationship?

By Sitetrail Research Team Attachment styles can change. Unlock the secrets to healthy adult relationships by discovering how attachment styles impact our behavior. Introduction: You’ve…

Aaron June 9, 2024

How U.S. Bank ‘dramatically’ cut the development time of its latest campaign with AI avatars

By Kristina Monllos The hype cycle of AI in advertising is far from over — expect Cannes to be a hotbed for it. Even so,…

Aaron June 7, 2024

How Sonos plans to market its new Ace high-end headphones in a noisy category

By Marty Swant When it comes to high-end wireless headphones, there are plenty of major players on the market. But Sonos — a longtime leader…

Aaron June 7, 2024

Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

By esantiago@hubspot.com (Erica Santiago) As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media…

Aaron June 6, 2024

Getting Your Customers Back: 10 Examples of Effective Re-Engagement Emails

By imscottcohen@gmail.com (Scott Cohen) I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though…

Aaron June 6, 2024

The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’ news avoidance

By Sara Guaglione It seems the sudden shakeup at the top of The Washington Post’s newsroom is unlikely to make buyers’ evaluation of the news…

Aaron June 6, 2024

Here’s What Healthcare Marketers Must Know in 2024 | International Association of Digital Marketing Professionals (IADMP) - Part 178