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      1. /
      2. Overheard at The IAB...
      3. /
      4. Page 177

    Overheard at The IAB Tech Lab Summit | International Association of Digital Marketing Professionals (IADMP) - Part 177


    ALREADY A MEMBER? SIGN IN JOIN IADMP

    Overheard at The IAB Tech Lab Summit

    By Ronan Shields IAB Tech Lab marked its 10th anniversary this week with a two-day summit hosted in New York City where participants debated the…

    Aaron June 13, 2024

    What Marketers Should Know About Influencer Pods

    By Alex White Have you noticed familiar names popping up in the comments of every single one of your favorite accounts’ social media posts?  Perhaps…

    Aaron June 12, 2024

    How brands drive positive attention on CTV

    By Wurl Pete Crofut, vice president, business development, agencies and brands, Wurl The adage that all publicity is good publicity doesn’t necessarily apply to advertising,…

    Aaron June 12, 2024

    Industry vets’ dos and don’ts of Cannes

    By Kristina Monllos Once again, the Cannes Lions Festival of Creativity is nearly upon us. For attendees, it’s a rush of meetings, panels, awards, parties…

    Aaron June 12, 2024

    PATRÓN Tequila, Vaseline and Burger King are shortlisted for the 2024 Future Leader Awards

    By Digiday Awards The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making significant impacts in…

    Aaron June 11, 2024

    How digital publishers are engaging the next generation

    By Viafoura Dan Seaman, vp, product, Viafoura Despite attempts to change how media produces news content over the years, only some of these experiments have…

    Aaron June 11, 2024

    On Writing a Tagline (and Pitching It, Too)

    By Eddie Shleyner Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy,…

    Aaron June 11, 2024

    How creators Molly Burke and Tyler Oakley grew online communities through advocacy

    By Kayleigh Barber Subscribe: Apple Podcasts • Stitcher • Spotify Molly Burke and Tyler Oakley joined YouTube more than a decade ago and built their…

    Aaron June 11, 2024

    Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most

    By Seb Joseph Don’t ever say that uncertainty stops ad spending. So far this year, it’s held up strong despite regional conflicts, sticky inflation, high…

    Aaron June 11, 2024

    This Newsletter Growth Trend Is Straight from Wall Street

    By Kristin Egan Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along on Instagram,…

    Aaron June 10, 2024
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