By Marty Swant Ad fraud often follows the flow of advertising dollars, but researchers now suggest scammers are also now following another industry trend: adoption…

By Ronan Shields Amazon Ads is trumpeting the AI capabilities of its demand-side platform as part of a week-long charm offensive at the advertising industry’s…

By Seb Joseph Standards for measuring ad carbon emissions have been overdue, but they’re finally here. Now, marketers can back up their green claims with…

By Joshua Nite Search engine optimization (SEO) is a competition. For any given keyword or topic, your content is battling thousands of others for limited…

By Michael Bürgi Omnicom will announce today during Cannes Lions a strategic partnership with Amazon around its Amazon Ads service, Digiday has learned. It’s all…

By Ronan Shields The Trade Desk and Yahoo are entering the eleventh hour of crisis talks concerning how the latter labels its media inventory in…

By Antoinette Siu Digital media agency Goodway Group has been laying off employees across multiple teams in the past year as part of an ongoing…