By Marty Swant In cluttered and noisy industries, naming companies and products has often been part of the strategy for standing out. That continues to…

By Resonate Tom Craig, Chief Technology Officer, Resonate In April, Google’s Chrome team announced the decision to delay — yet again — the deprecation of…

By Marty Swant Digital advertising took years to transform TV’s business model, but AI is making its way into ad-buying tools much faster than past…

By Kristina Monllos When CMOs suspect agencies are profiting off of their ad spend, they often become uneasy. Typically, this leads to audits, hiring consultants…

By Michael Bürgi Now that the OGs of TV content — NBCUniversal, Fox, Disney and Warner Bros. Discovery — have presented their upfront programming plans…

By Kayleigh Barber Q1 is on the rise, but it’s not a rocket Publishers’ Q1 earnings showed a lot of promise this year compared to…

By Marty Swant La visión de Google de un mundo asistido por la IA quedó ayer más clara después de que el gigante tecnológico anunciara…