By Zynga As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams…
By kbodnar@hubspot.com (Kipp Bodnar) Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you…
By Kayleigh Barber Scoring women’s sports ad dollars Women’s sports is a rapidly growing focus for advertisers, and in order to direct that attention their…
By Marty Swant As Toys”R”Us continues to seek a successful post-brick-and-mortar future, it’s hoping a new AI-generated video helps portray the dreams and magic of…
By Caroline Forsey In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers…
By Debbie Friez “We want to do influencer marketing!” We hear this a lot. But it tends to come with other questions: “How do we…
By Adstra Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and…
By Sitetrail Research Team Branding is a critical part of any successful endeavor, be it in commerce or politics. As renowned political strategist Lynton Crosby…
By Alexander Lee Following accusations of inappropriate contact with a minor, the downfall of prominent livestreamer Guy “Dr Disrespect” Beahm has rocked the gaming world.…
By Digiday Awards Digiday Media is pleased to announce the 2024 Future Leader Award winners. Representing brands, agencies, retailers and publishers, this year’s winners are…
