By Alex White In today’s market, you’ll be hard-pressed to find an avenue of marketing that’s both free and effective. Despite what some might lead…

By Marty Swant There’s growing dissonance between Big Tech and Big Music. As AI giants and startups roll out new features for AI-generated music, record…

By Seb Joseph Six months after Google began phasing out third-party cookies in Chrome, the verdict on its alternatives is unchanged: they’re a financial wrecking…

By Alexander Lee As platforms such as Fortnite and Roblox become full-service platforms for digital life, the music industry is moving beyond virtual concerts. These…

By Ronan Shields There are many puzzling aspects to Oracle’s choice to wind down its ads business, but the scramble by competitors to fill the…

By Zynga As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams…

By Kayleigh Barber Scoring women’s sports ad dollars Women’s sports is a rapidly growing focus for advertisers, and in order to direct that attention their…