By Kayleigh Barber Back in the sandbox Just last week, publishers told Digiday that allocating resources to testing Google’s Privacy Sandbox in-house was not worth…
By Editorialist Team Entrepreneurs need innovative tools and platforms to help them succeed. SWAPD, a digital rights marketplace, has emerged as a pivotal resource for…
By cdelprincipe@hubspot.com (Curt del Principe) “Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words…
By Nick Nelson As someone who’s been working in the field for more than a decade, I can tell you first-hand: content marketing is in…
By Ronan Shields Among the frustration and surprise over Google’s decision to sidestep directly eliminating third-party cookies in Chrome, one concern stands out for ad…
By Kayleigh Barber Publishers’ cookiepocalypse preparedness plans are still intact, despite Google’s announcement on Monday that the tech behemoth would not be removing third-party cookies…
By ttaylor@hubspot.com (Tristen Taylor) Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process. With AI handling…
By Seb Joseph Google has just announced that it won’t get rid of third-party cookies in Chrome. Ad executives are left wondering if they can…
By Michael Bürgi In the never-ending quest to answer the famous Wanamaker question — I know half my advertising is working, I just don’t know…
By Adam div]:bg-bg-300 [&_pre]:-mr-4 md:[&_pre]:-mr-9″> _*]:min-w-0″> Social media has become a powerful tool for local businesses to connect with customers, increase brand awareness, and drive…
