Teads’ M&A rumors are firming up with a deal to merge with Outbrain

By Ronan Shields The sale of ad tech maven Teads is finally happening, in a reported deal with content recommendation company Outbrain for an undisclosed…

Aaron July 19, 2024

How to Deliver Customer Experiences That Increase Conversions

By sonia@soniaethompson.com (Sonia Thompson) Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.…

Aaron July 19, 2024

Manchester City uses Fortnite to expand its global audience

By Alexander Lee Manchester City is looking to become a global sports brand, and it’s using Fortnite as its secret weapon. Tomorrow, the football club…

Aaron July 19, 2024

Online Philanthropy: How to Leverage Social Media for Charitable Causes

By Adam Social media has transformed the way we communicate, interact, and even donate. Online philanthropy is now a powerful tool for charitable organizations and…

Aaron July 18, 2024

Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag

By Kayleigh Barber Programmatic pulse check The first half of 2024 was largely better for publishers’ direct-sold advertising businesses compared to the same period in…

Aaron July 18, 2024

Brian Lesser returns to GroupM with an expected focus on advancing tech

By Michael Bürgi The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns…

Aaron July 18, 2024

Building a Brand: How Construction Companies Can Use Social Media for Visual Storytelling

By Adam In the digital age, social media has become a pivotal platform for businesses across industries to amplify their brand presence and connect with…

Aaron July 17, 2024

Sustainable Jewelry: How Social Media is Promoting Eco-Friendly Practices

By Adam The jewelry industry, long associated with luxury and opulence, is undergoing a significant transformation. As awareness of environmental issues and ethical sourcing grows,…

Aaron July 17, 2024

What Does a B2B Marketing Funnel Really Look Like?

By Nick Nelson The concept of a marketing funnel is one of the core differentiators between B2B marketing and B2C marketing. This audience-centered model creates…

Aaron July 17, 2024

‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms

By Ronan Shields A May outage involving the Google Privacy Sandbox APIs put the stark realities of Google Chrome, the world’s most popular web browser,…

Aaron July 17, 2024

Teads’ M&A rumors are firming up with a deal to merge with Outbrain | International Association of Digital Marketing Professionals (IADMP) - Part 166