Behind Viral Food Brands: Do Trends Matter in CPG Design?

By Cyan Zhong Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some…

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Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death's VP

By Caroline Forsey When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They’ve mastered the art of turning…

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After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome

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How advertisers are moving from cookies to a multi-ID landscape

By Adstra Patrick Roman Gut, senior vice president, head of new business, Adstra For decades, online advertising has relied upon a consistent, ubiquitous identifier: the…

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Mastering Your Image Online with Top Reputation Management Services

By Digital Editor Mastering Your Image Online with Top Reputation Management Services In today’s digital age, your online presence can make or break your reputation.…

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How SEO and SEM Strategies Work Together

By Harry Mackin Search engine optimization (SEO) and search engine marketing (SEM) are different forms of digital marketing that require distinct skill sets and approaches,…

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Comprehensive Guide to Building Brand Authority and Thought Leadership with Content Marketing

By Sitetrail Research Team Copyright: LinkedIn In the rapidly evolving digital landscape, establishing brand authority and positioning oneself as a thought leader is imperative for…

Aaron July 22, 2024

Pros and Cons of Community Management

By esantiago@hubspot.com (Erica Santiago) Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential. If, after…

Aaron July 22, 2024

The Guardian moves closer to being a reader-supported business as it launches new cooking app

By Krystal Scanlon The Guardian is accelerating toward being a reader-supported business instead of a traditional ad business with the launch of its new globally…

Aaron July 22, 2024

Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall

By Michael Bürgi A quick look at the state of video viewing in the U.S. shows that streaming continues to be the place that’s attracting…

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Behind Viral Food Brands: Do Trends Matter in CPG Design? | International Association of Digital Marketing Professionals (IADMP) - Part 165