Online Philanthropy: How to Leverage Social Media for Charitable Causes

By Adam Social media has transformed the way we communicate, interact, and even donate. Online philanthropy is now a powerful tool for charitable organizations and…

Aaron July 18, 2024

Brian Lesser returns to GroupM with an expected focus on advancing tech

By Michael Bürgi The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns…

Aaron July 18, 2024

Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag

By Kayleigh Barber Programmatic pulse check The first half of 2024 was largely better for publishers’ direct-sold advertising businesses compared to the same period in…

Aaron July 18, 2024

Building a Brand: How Construction Companies Can Use Social Media for Visual Storytelling

By Adam In the digital age, social media has become a pivotal platform for businesses across industries to amplify their brand presence and connect with…

Aaron July 17, 2024

Sustainable Jewelry: How Social Media is Promoting Eco-Friendly Practices

By Adam The jewelry industry, long associated with luxury and opulence, is undergoing a significant transformation. As awareness of environmental issues and ethical sourcing grows,…

Aaron July 17, 2024

What Does a B2B Marketing Funnel Really Look Like?

By Nick Nelson The concept of a marketing funnel is one of the core differentiators between B2B marketing and B2C marketing. This audience-centered model creates…

Aaron July 17, 2024

Future of TV Briefing: How talent managers see creators’ professionalism levels increasing

By Tim Peterson This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams. The economy…

Aaron July 17, 2024

‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms

By Ronan Shields A May outage involving the Google Privacy Sandbox APIs put the stark realities of Google Chrome, the world’s most popular web browser,…

Aaron July 17, 2024

Platforms struggle with misinformation and exploitation amid Trump assassination attempt

By Krystal Scanlon The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking…

Aaron July 16, 2024

‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says

By Kimeko McCoy Subscribe: Apple Podcasts • Stitcher • Spotify Tubi is having a good run. As of May, the free, ad-supported streaming service was…

Aaron July 16, 2024

Online Philanthropy: How to Leverage Social Media for Charitable Causes | International Association of Digital Marketing Professionals (IADMP) - Part 164