Disruptive AI Video Trends that are Transforming Marketing in 2024

By kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing…

Aaron July 25, 2024

Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal

By Kayleigh Barber Back in the sandbox Just last week, publishers told Digiday that allocating resources to testing Google’s Privacy Sandbox in-house was not worth…

Aaron July 25, 2024

Nexxen adds CTV tools to tap into political ad market growth

By Marty Swant As ad tech companies compete for their share of record spending in political advertising, more CTV players are hoping new tools will…

Aaron July 25, 2024

How SWAPD Supports Entrepreneurs in the Digital Age

By Editorialist Team Entrepreneurs need innovative tools and platforms to help them succeed. SWAPD, a digital rights marketplace, has emerged as a pivotal resource for…

Aaron July 24, 2024

When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

By cdelprincipe@hubspot.com (Curt del Principe) “Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words…

Aaron July 24, 2024

Set Your Strategy with These 28 B2B Content Marketing Stats

By Nick Nelson As someone who’s been working in the field for more than a decade, I can tell you first-hand: content marketing is in…

Aaron July 24, 2024

Google’s privacy shift on third-party cookies sparks concerns of Apple-like control

By Ronan Shields Among the frustration and surprise over Google’s decision to sidestep directly eliminating third-party cookies in Chrome, one concern stands out for ad…

Aaron July 24, 2024

Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers

By Kayleigh Barber Publishers’ cookiepocalypse preparedness plans are still intact, despite Google’s announcement on Monday that the tech behemoth would not be removing third-party cookies…

Aaron July 24, 2024

The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

By ttaylor@hubspot.com (Tristen Taylor) Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process. With AI handling…

Aaron July 23, 2024

Ad world is relieved but skeptical about Google’s decision to keep cookies in Chrome

By Seb Joseph Google has just announced that it won’t get rid of third-party cookies in Chrome. Ad executives are left wondering if they can…

Aaron July 23, 2024

Disruptive AI Video Trends that are Transforming Marketing in 2024 | International Association of Digital Marketing Professionals (IADMP) - Part 162