4 Clever Olympics Marketing Campaigns [+Top Takeaways]
By lbrowning@hubspot.com (Laura M. Browning) Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display…
By lbrowning@hubspot.com (Laura M. Browning) Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display…
By lbrowning@hubspot.com (Laura M. Browning) “I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half…
By Michael Bürgi First half 2024 earnings results for the major agency holding companies are in, save for Dentsu, which announces this week, and it…
By Ronan Shields It’s been a tumultuous few weeks for the digital advertising sector, primarily at the hands of the scions of Big Tech. In…
By Marty Swant Following Adalytics’ new report questioning the effectiveness of AI-powered brand safety tech, industry insiders have more questions about what works, what doesn’t…
By Seb Joseph Since Elon Musk snagged X two years ago, he’s been on a tear against advertisers, even telling them to “go fuck themselves.”…
By Kayleigh Barber Advertising the AI ad tools News publishers have largely been reluctant to implement generative AI technology in the newsroom. But using generative…
By Alexander Lee The prominent esports organization G2 Esports has hired its first head of media house in a bid to capture a larger share…
By Joshua Nite B2B content marketing is no longer restricted to white papers and case studies. It can’t be. B2B buyers — otherwise known as…
By Marty Swant A new report from the Adalytics has advertisers and brand-safety experts asking new questions about the effectiveness of AI systems. The latest…