Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
By Sam Bradley This year’s Paris Olympics won’t just be a stage for athletic endeavors — they’re a milestone in sports advertising. Perhaps the biggest…
By Sam Bradley This year’s Paris Olympics won’t just be a stage for athletic endeavors — they’re a milestone in sports advertising. Perhaps the biggest…
By Kayla Carmicheal Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for…
By Antoinette Siu Publicis Groupe on Thursday said it intends to acquire influencer marketing company and platform Influential to expand its influencer marketing services. The…
By Marty Swant With about 100 days until Election Day, politically focused AI startups see the flourishing technology as a way to help national and…
By Tatari Philip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked…
By kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing…
By Marty Swant As ad tech companies compete for their share of record spending in political advertising, more CTV players are hoping new tools will…
By Kayleigh Barber Back in the sandbox Just last week, publishers told Digiday that allocating resources to testing Google’s Privacy Sandbox in-house was not worth…
By Editorialist Team Entrepreneurs need innovative tools and platforms to help them succeed. SWAPD, a digital rights marketplace, has emerged as a pivotal resource for…
By cdelprincipe@hubspot.com (Curt del Principe) “Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words…