Don’t Build a B2B Go-To-Market Strategy Without These 7 Components

By Joshua Nite Q: Why did one little piggy’s business do much better than the others? A: He had a good go-to-market strategy. All jokes…

Aaron July 29, 2024

I Tried 5 AI Logo Generators. Here's My Favorite

By esantiago@hubspot.com (Erica Santiago) Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this…

Aaron July 29, 2024

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation

By Michael Bürgi With a week under their collective belts to absorb Google’s surprising, but not shocking news, that it’s doing an about-face on deprecating…

Aaron July 29, 2024

What the NBA rights deal spells out about the future of streamers, platforms in live sports

By Sam Bradley Last week, the NBA announced it — finally — wrapped negotiations between the league and media companies over its broadcast rights. But…

Aaron July 29, 2024

Hyve Group buys the Possible conference, and will add a meeting element to it in the future

By Michael Bürgi With only two years under their belt putting on Possible, the organizers behind the marketing conference and networking gathering have been bought…

Aaron July 26, 2024

Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’

By Sam Bradley This year’s Paris Olympics won’t just be a stage for athletic endeavors — they’re a milestone in sports advertising. Perhaps the biggest…

Aaron July 26, 2024

Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]

By Kayla Carmicheal Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for…

Aaron July 26, 2024

Publicis intends to acquire Influential as it expands influencer marketing offerings

By Antoinette Siu Publicis Groupe on Thursday said it intends to acquire influencer marketing company and platform Influential to expand its influencer marketing services. The…

Aaron July 26, 2024

AI Briefing: How political startups are helping small political campaigns scale content and ads with AI

By Marty Swant With about 100 days until Election Day, politically focused AI startups see the flourishing technology as a way to help national and…

Aaron July 26, 2024

Why DSP technology isn’t the future of TV advertising

By Tatari Philip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked…

Aaron July 25, 2024

Don’t Build a B2B Go-To-Market Strategy Without These 7 Components | International Association of Digital Marketing Professionals (IADMP) - Part 161