By Marty Swant Following Adalytics’ new report questioning the effectiveness of AI-powered brand safety tech, industry insiders have more questions about what works, what doesn’t…
By Seb Joseph Since Elon Musk snagged X two years ago, he’s been on a tear against advertisers, even telling them to “go fuck themselves.”…
By Kayleigh Barber Advertising the AI ad tools News publishers have largely been reluctant to implement generative AI technology in the newsroom. But using generative…
By Alexander Lee The prominent esports organization G2 Esports has hired its first head of media house in a bid to capture a larger share…
By Joshua Nite B2B content marketing is no longer restricted to white papers and case studies. It can’t be. B2B buyers — otherwise known as…
By Marty Swant A new report from the Adalytics has advertisers and brand-safety experts asking new questions about the effectiveness of AI systems. The latest…
By Krystal Scanlon X is dragging a global alliance of advertisers to court, accusing them of mob-like behavior. The advertising industry, of course, finds this…
By Krystal Scanlon Elon Musk, the controversial owner of ad-funded platform X, has followed through on his threat to sue a global alliance of advertisers…
By cstec@hubspot.com (Carly Williams) When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. While all that choice — colors,…
By Seb Joseph Dealmaking in media and advertising is still moving, but calling it a full-blown resurgence is like calling a warm-up jog a marathon.…
