The channel strategy that's saving brands from AI search cannibalization

By Amanda Sellers Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end…

Aaron September 23, 2025

5 Social Media Ideas to Sell Matching Pajamas for Kids

By Full Editorial There are few things in the world of e-commerce as charming and emotionally resonant as matching pajamas. They are more than just…

Aaron September 23, 2025

How HVAC Service Owners Can Use Social Media to Connect with Local Customers

By Full Editorial As an HVAC business owner, you are in the business of providing essential comfort and peace of mind. You are a local,…

Aaron September 23, 2025

These marketing KPIs will help you predict and scale revenue growth by 10x

By HubSpot Staff As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict revenue growth. The prediction problem is the…

Aaron September 23, 2025

How Wirecutter is switching up its content and audience strategy to tackle search changes

By Sara Guaglione The New York Times’ product recommendation site Wirecutter – like other commerce-based publishers that rely on driving audiences to their sites to…

Aaron September 23, 2025

WTF is a chief AI officer, with The Washington Post’s Sam Han

By Tim Peterson Subscribe: Apple Podcasts • Spotify Chief AI officer is among the newest job titles in the media industry — and for obvious…

Aaron September 23, 2025

The Social Frontier is Built With the AI Agent Tech Stack

By News Edition In the 21st century, it’s nearly impossible to escape from the term artificial intelligence or AI. Despite this, the vast majority of…

Aaron September 22, 2025

The Social Power of Extracting Insights from Data Warehouse

By News Edition Data is one of the most valuable resources of any business if used correctly. Healthcare is no exception – with the right…

Aaron September 22, 2025

AI market research tools: The top 7 your marketing strategy needs

By rsukhraj@hubspot.com (Ramona Sukhraj) Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often…

Aaron September 22, 2025

Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]

By cdelprincipe@hubspot.com (Curt del Principe) Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t…

Aaron September 22, 2025

The channel strategy that's saving brands from AI search cannibalization | International Association of Digital Marketing Professionals (IADMP) - Part 16