Marketing Briefing: How brand safety has changed — even as Musk goes after GARM
By Kristina Monllos There’s been a spotlight on brand safety this month. August kicked off with the X lawsuit against the Global Alliance for Responsible…
By Kristina Monllos There’s been a spotlight on brand safety this month. August kicked off with the X lawsuit against the Global Alliance for Responsible…
By The Media Trust Gavin Dunaway, marketing director, The Media Trust Good news for local media, particularly news sites, has been in short supply for…
By esantiago@hubspot.com (Erica Santiago) I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say…
By cdelprincipe@hubspot.com (Curt del Principe) Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they…
By Alexander Lee Two years into its Web3 roadmap, Adidas is on the cusp of launching its first avatar product. It’s a signal that the…
By Editorialist Team In the digital age, where new gaming consoles and cutting-edge titles dominate the market, there’s a growing interest in revisiting the classics…
By Marty Swant From sponsoring the Olympics and major film festivals to buying ads that run on TVs and in taxis, AI providers have spent…
By Michael Bürgi With the news back in March that GroupM was planning to double its planned ad spend on women’s sports, the news was…
By Michael Bürgi A recent study that aims to shed light on AI and its application in marketing and agency work reveals that the more…
By Krystal Scanlon Seventy-two hours ago, no one really knew what Causeway Solutions was. Now, it’s a hot topic in advertising circles. The spark? As…