Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

By rsukhraj@hubspot.com (Ramona Sukhraj) Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to…

Aaron September 9, 2024

Try These 7 B2C Influencer Marketing Tactics for B2B Success

By Alex White Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities. Both audiences seek value, with a strong emphasis…

Aaron September 9, 2024

Are Marketers More or Less Productive in the Office? [New Data]

By Kayla Schilthuis-Ihrig The remote work productivity debate will never end, and frankly, it shouldn’t. Leaders and employees alike should never stop being critical of…

Aaron September 9, 2024

The Oops That Proves SEO Basics Still Matter

By cdelprincipe@hubspot.com (Curt del Principe) When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead.…

Aaron September 9, 2024

DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly

By Ronan Shields Google and the Justice Department are poised to lock horns in an era-defining antitrust case that’s been 15 years in the making.…

Aaron September 9, 2024

Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn

By Michael Bürgi As with so many other stories in life, Bob Kantor’s entry into the world of ad agencies starts with a girl. The…

Aaron September 9, 2024

Meet Dr. Jordan Sudberg and the Evolution of Pain Management

By Digital Editor Pain management is a crucial field in medicine that significantly impacts patients’ quality of life. This delicate balance of knowledge, patience, and…

Aaron September 9, 2024

Celebrating 12 Years of Giving Back: How Pressat’s Free Press Releases Are Fueling Charity Success

By Editorialist Team For over a decade, Pressat has quietly provided a crucial lifeline to charities and non-profits seeking media exposure. Since its inception in…

Aaron September 6, 2024

The rundown: Why a landmark antitrust trial on Google’s ad tech business could reshape the industry

By Seb Joseph Next week (Sept. 9) marks the beginning of one of the most pivotal antitrust trials in U.S. history, a case that could…

Aaron September 6, 2024

From ‘Jedi Blue’ to ‘Banksy’: What Google’s code names reveal in the DOJ’s landmark antitrust case

By Marty Swant From Banksy and Bernanke to Bell and Jedi Blue, the coterie of internal Google code words that will likely pop up during…

Aaron September 6, 2024

Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy | International Association of Digital Marketing Professionals (IADMP) - Part 153