By kcook@hubspot.com (Karla Hesterberg) Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers,…
By cwhite@hubspot.com (Christine White) Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive…
By Amazon Ads Neal Richter, director of science and engineering, Amazon DSP As ad IDs demonstrate instability, the digital advertising landscape requires a refined strategic…
By Samsung Ads Justin Fromm, head of insights, Samsung Ads For years, advertisers have prioritized navigating the linear and streaming TV landscape, with ongoing efforts…
By Kimeko McCoy Demure this, Brat Summer that. If it seems like “extremely online” culture is showing up in mainstream marketing outside of social media,…
By Alexander Lee Roblox has quietly become one of the biggest games in the world, with nearly 400 million users logging into the metaverse platform…
By Adam In an age defined by instant gratification and digital transformation, the exchange of information should be as seamless as the content itself. While…
By Sam Lauron A memo is the best way to share news when you have a significant update or important win within your company. Unlike…
By esantiago@hubspot.com (Erica Santiago) With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube…
By Nexxen Kenneth Suh, Chief Strategy Officer, Nexxen Sports and streaming seem to be everywhere of late — at the upfronts, dominating the news and…
