How IBM and the US Open are using Watson to create more AI-generated tennis content
By Marty Swant Tennis fans shouldn’t be surprised to see IBM’s Watsonx platform bringing even more AI commentary to the 2024 US Open. It’s been…
By Marty Swant Tennis fans shouldn’t be surprised to see IBM’s Watsonx platform bringing even more AI commentary to the 2024 US Open. It’s been…
By Adam As the world around us continues to change and evolve at a rapid pace, the industries that drive us forward must adapt. In…
By Harry Mackin Whether you work at an agency or you’re managing a marketing budget in-house, you’ve probably had the classic debate before: do you…
By fneedle@hubspot.com (Flori Needle) Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re…
By Caroline Forsey You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday.…
By Kristina Monllos With the 2024 presidential election in full swing, ad buyers will contend with more political ad dollars in the marketplace. The flood…
By Allison Smith This story was first published on sister site, Modern Retail. To say that the language learning app Duolingo relies a lot on…
By Marty Swant Perplexity’s plans for competing in the ad space are becoming a bit less puzzling. A new advertiser pitch deck shows how the…
By Kimeko McCoy See how brands like Netflix, Zillow, and Lyft are hiring viral TikTok creator Jools Lebron for marketing campaigns? Very demure. Very mindful.…
By Alexander Lee For a brief moment on Wednesday, August 21, a Greenwich Village bar was the center of the puzzling world. New York Times…