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      1. /
      2. Media Briefing: Why podcast...
      3. /
      4. Page 152

    Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets | International Association of Digital Marketing Professionals (IADMP) - Part 152


    ALREADY A MEMBER? SIGN IN JOIN IADMP

    Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets

    By Kayleigh Barber Podcast host meets influencer As podcast networks chart their course for revenue growth in the back half of 2024, it’s clear that…

    Aaron September 12, 2024

    The Rundown: Highlights as sparks begin to fly on Day 2 of the latest Google antitrust trial

    By Marty Swant Do you have thoughts on the trial? Consider taking our survey. If you’re reading this, you’ll be aware that a battle to…

    Aaron September 11, 2024

    ‘They’re wrong’: The Trade Desk CEO denies Roku rival rumor amid reports it’s building a smart TV operating system

    By Seb Joseph Rumors are swirling that The Trade Desk is cooking up a smart TV operating system, sparking speculation it’s ready to square off…

    Aaron September 11, 2024

    SEO in 2025: Adapting to Google’s New Reality

    By Molly Owens In the latter half of 2023 and throughout 2024, the SEO landscape has been thrown into upheaval. Monumental updates and changes have…

    Aaron September 11, 2024

    Adobe, Soundcloud, Disney and Spectrum are 2024 Digiday Technology Awards winners

    By Digiday Awards This year’s Digiday Technology Awards winners highlighted how companies are continuing to use AI tools to enhance personalized experiences across platforms and…

    Aaron September 10, 2024

    How innovation is ushering in the next phase of advertising, post-Oracle

    By GumGum Adam Schenkel, executive vice president, platform strategy and operations, GumGum Oracle’s decision to shut down its advertising business leaves a substantial $300 million…

    Aaron September 10, 2024

    AI in Content Marketing: How Creators and Marketers are Using It in 2024 [Data]

    By Kolawole Samuel Adebayo The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns are…

    Aaron September 10, 2024

    Google’s ad tech impact on publishers front and center during opening day of DOJ’s antitrust trial

    By Marty Swant Do you have thoughts on the trial? Consider taking our survey. In what many deem the trial of the century for the…

    Aaron September 10, 2024

    From power play to courtroom drama: a timeline of tumultuous turns to Google’s ad tech trial

    By Seb Joseph Do you have thoughts on the trial? Consider taking our survey. On the first day of Google’s antitrust trial, the word “control” was…

    Aaron September 10, 2024

    How to Paint a Chain Link Fence

    By Sarah Ross A chain link fence is a practical and durable addition to any property, offering security and a clear boundary. However, it is…

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