By Ronan Shields The U.S. advertising industry experienced a robust 9.6% growth rate in Q2 2024, marking the third consecutive quarter of around 10% growth,…

By Michael Bürgi Last week, Karen Nelson-Field, the founder of one of the attention metrics firms in the marketing landscape — Amplified Intelligence — posted…

By Kayleigh Barber While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources…

By Kristina Monllos Holding companies are taking a more cohesive approach to pitch advertisers.  Omnicom is the latest to make structure changes to solidify this…

By Michael Bürgi There’s a long and storied history of small independent agencies that punch above their weight to compete with their bigger holding company…

By Krystal Scanlon When Tubi made its debut in the U.K. nearly two months ago, everyone expected it to make a splash with advertisers. Given…

By Adam Direct sourcing is a talent acquisition strategy that helps companies actively find the talents that are the most interested and aware of the…

By Michael Bürgi Mindful of the impact of social virality, but by no means demure in its aggressive embrace of it — see what I…