A Complete Guide to Using Original Research to Elevate B2B Content Marketing
By Theresa Meis Source: Proving the Power of Brand #10. Promote, promote, promote: Publishing a research report should never be a one-and-done campaign. Make sure…
By Theresa Meis Source: Proving the Power of Brand #10. Promote, promote, promote: Publishing a research report should never be a one-and-done campaign. Make sure…
By Michael Bürgi IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S. media spend…
By Ronan Shields Google’s evolved from a fledgling search startup into a supposed puppet master of the $600 billion display ad business — according to…
By Editorialist Team As the lines between gaming, esports, and influencer marketing continue to blur, one agency is boldly positioning itself at the intersection of…
By Danny Parisi This story was first published by Digiday sibling Glossy The Estée-Lauder-owned Clinique is the top-selling brand at Ulta, a superlative that Maiah…
By Althea Storm When I started my journey as a freelance writer, I struggled with writing introductions. I’d often find myself diving into the main…
By Marty Swant On Thursday in federal court, the U.S. Justice Department introduced internal Google documents — including emails, chat logs and audio recordings —…
By kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer…
By Kayleigh Barber Podcast host meets influencer As podcast networks chart their course for revenue growth in the back half of 2024, it’s clear that…
By Ronan Shields Do you have thoughts on the trial? Consider taking our survey. “Don’t be evil” might have been Google’s early motto, but it…