From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM

By Océane Li Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a…

Aaron September 25, 2025

ChatGPT is now 20% of Walmart’s referral traffic — while Amazon wards off AI shopping agents

By Allison Smith This article was first published by Digiday sibling ModernRetail ChatGPT has emerged as a top driver of referral traffic to retailers’ websites,…

Aaron September 25, 2025

Media Briefing: Publishers turn to other platforms to offset losses from Google search

By Sara Guaglione In last week’s Media Briefing edition, we heard from publishing execs about their struggles with Google search referral traffic declines and the…

Aaron September 25, 2025

Texas at a Tipping Point: New Report Details a Year of Record Heat, Billion-Dollar Storms, and Unprecedented Wildfire

By Headlines Team Texas is no stranger to big skies and bigger weather, but 2024 reset expectations. A new statewide analysis from Barcus Arenas finds…

Aaron September 24, 2025

How to onboard non-technical marketers to automation tools with zero headaches

By Cassie Wilson Clark Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can…

Aaron September 24, 2025

Amid competition with Roblox, Fortnite’s in-game item strategy appeals to both creators and brands

By Alexander Lee Fortnite’s move into in-game item sales is giving advertisers a new incentive to ramp up spending. On Thursday, Sept. 18, Epic Games…

Aaron September 24, 2025

How Volvo is marketing its electric vehicles in a moment of uncertainty

By Kimeko McCoy President Donald Trump’s so-called “big beautiful bill” ends a $7,500 electric vehicle tax credit at the end of this month, which could…

Aaron September 24, 2025

Babylist, Lush and Vox Creative are 2025 Greater Good Awards finalists

By Digiday Awards The 2025 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social…

Aaron September 23, 2025

4 Marketing Strategies to Help Companies Realize Their Need for Network Monitoring

By Full Editorial Selling a proactive, preventative IT service is one of the toughest challenges in B2B marketing. You are selling a solution to a…

Aaron September 23, 2025

Why People Turn to Social Media for Emergency HVAC Services

By Full Editorial It’s the middle of a sweltering summer, and your air conditioner suddenly dies. Or it’s the first truly frigid night of winter,…

Aaron September 23, 2025

From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM | International Association of Digital Marketing Professionals (IADMP) - Part 15