By Kristina Monllos As fractional or part-time execs become more commonplace throughout organizations’ leadership suite, the fractional CMO is still chief among them. When organizations…
By Digital Editor The Importance of Online Dignity in the Digital Age In today’s interconnected world, maintaining online dignity is more crucial than ever. From…
By Debbie Friez B2B brands need a savvy social media marketing strategy. And this strategy must be designed to handle changes, updates, the whims of…
By rsukhraj@hubspot.com (Ramona Sukhraj) B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen as…
By esantiago@hubspot.com (Erica Santiago) Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives…
By Ronan Shields The U.S. Department of Justice has rested its antitrust case against Google’s display advertising business, alleging that it monopolized key digital advertising…
By Anna Hensel This story was originally published on sister site, Modern Retail. On Thursday, former Nike employees rushed to social media and group chats…
By SCUBA Tony Ayaz, president and CEO, SCUBA As the digital advertising industry pivots into a privacy-first era, marketers are searching for innovative data solutions…
By Katrina Kirsch Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep…
By Ronan Shields Lawyers for the Department of Justice are preparing to close their case in the ongoing Google trial, which could potentially result in…
