By Kristina Monllos As President Joe Biden’s administration takes aim at cheaper Chinese products — think about the continually growing popularity of sellers like Temu…
By Krystal Scanlon Looks like big advertisers aren’t slamming the door on X just yet, even if their relationship with its owner, Elon Musk, is…
By Digiday Awards This year, interactive and immersive experiences that engage storytelling have become essential for brands to connect directly with audiences. Finalists for the…
By Moloco Mobile app marketing is growing exponentially, with $500 billion in revenue anticipated by 2028, according to Statista. In 2023, 16 billion hours were…
By Ronan Shields The Department of Justice is spearheading efforts to break up Google, accusing it of a decades-long attempt to monopolize the $600 billion…
By Kayleigh Barber Subscribe: Apple Podcasts • Stitcher • Spotify In the age of disrupted digital audiences, media companies are incentivized to constantly be counting…
By Theresa Meis Source: Proving the Power of Brand #10. Promote, promote, promote: Publishing a research report should never be a one-and-done campaign. Make sure…
By Michael Bürgi IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S. media spend…
By Ronan Shields Google’s evolved from a fledgling search startup into a supposed puppet master of the $600 billion display ad business — according to…
By Editorialist Team As the lines between gaming, esports, and influencer marketing continue to blur, one agency is boldly positioning itself at the intersection of…
