B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking

By rsukhraj@hubspot.com (Ramona Sukhraj) Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come…

Aaron September 25, 2024

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

By lkolowich@hubspot.com (Lindsay Kolowich Cox) When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel. But once…

Aaron September 25, 2024

Billups expands its operations in APAC with a new regional CEO

By Michael Bürgi According to most media spend prognosticators, the out-of-home media business continues to enjoy a resurgence of ad dollars following a serious dip…

Aaron September 25, 2024

How clean rooms are cleaning up measurement

By LiveRamp Christine Grammier, vp of global measurement products, LiveRamp The advertising industry is still adjusting to the challenges of privacy-first advertising. The evolving legal…

Aaron September 24, 2024

How advertisers are connecting CTV and retail media to add value

By TripleLift Ed Dinichert, Chief Revenue Officer, TripleLift Some advertising media can take hold very quickly. Retail media and connected TV were fringe considerations just…

Aaron September 24, 2024

Two Men and a Moving Van – One of the Most Reliable Moving Companies Making Your Move Safe and Enjoyable

By Doug Brown Relocation organization is a rather complex task that requires time and effort. Our transportation company has vast opportunities to carry out fast…

Aaron September 24, 2024

How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]

By cdelprincipe@hubspot.com (Curt del Principe) When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission…

Aaron September 24, 2024

INBOUND 2024: Co-creating with AI to Drive Growth

By Yamini Rangan The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the…

Aaron September 24, 2024

Ensure Continuous Customer Examination Through Ongoing AML Monitoring

By Staff Account Tracking and screening the customer’s financial activities is necessary to flag illicit activities that might affect the company’s operations in the future.…

Aaron September 24, 2024

Marketing Briefing: Why fractional CMOs are being tapped for ‘impartial’ evaluations of marketing orgs, agencies

By Kristina Monllos As fractional or part-time execs become more commonplace throughout organizations’ leadership suite, the fractional CMO is still chief among them. When organizations…

Aaron September 24, 2024

B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking | International Association of Digital Marketing Professionals (IADMP) - Part 148