Breaking point or breakup? Why publishers fear a Google ad breakup could backfire
By Seb Joseph With the antitrust trial against Google’s alleged ad monopoly set to wrap by year’s end, the industry buzz has shifted to the…
By Seb Joseph With the antitrust trial against Google’s alleged ad monopoly set to wrap by year’s end, the industry buzz has shifted to the…
By Kristina Monllos NBA team the Chicago Bulls is looking to grow its international audiences using dedicated social profiles — and it’s hoping that international…
By Jenna Kutcher Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A…
By Marty Swant Next month, the Federal Trade Commission’s new rules on fake reviews will take effect as part of a crackdown on misleading marketing…
By Kayleigh Barber Axios has not been immune to the challenges facing the media industry, with a round of layoffs taking place in August. But…
By Caroline Forsey Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid…
By Marty Swant At the 2024 Meta Connect developer conference yesterday, CEO Mark Zuckerberg and other executives debuted a number of new products and features…
By Kimeko McCoy For as disruptive as financial technology companies have been in the banking industry, it seems they’re not immune to the mounting pressure…
By Amazon Ads In today’s dynamic media landscape, marketers have more opportunities than ever to engage audiences across a variety of platforms, including streaming TV…
By Seb Joseph Despite how it looks, X claims to be a community safe zone — and a prime advertising playground — according to its…