Wpromote expands its offerings to full service, dubbing it ‘brandformance’

By Michael Bürgi It seems the debate over branding versus performance, which has picked up in volume since it became clear the pandemic’s effect on…

Aaron October 4, 2024

AI Briefing: Pinterest, Microsoft and Google bring new generative ad features for social and search

By Marty Swant This week has brought another flurry of AI-related ad news as major players like Microsoft and Google, and even social platform Pinterest…

Aaron October 4, 2024

How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product

By apitre@hubspot.com (Andy Pitre) Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and…

Aaron October 3, 2024

Brand Tracking: How to Streamline This Process With AI

By kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential…

Aaron October 3, 2024

How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign

By Alexander Lee Instead of hiring an agency to manage its latest ad campaign, the whiskey brand Four Walls took an alternative approach: hiring its…

Aaron October 3, 2024

Why Nike’s CFO says ‘it’s incredibly important for Nike to win with runners’ to right the brand’s ship

By Kristina Monllos As Nike charts its comeback, the activewear apparel behemoth is looking to its offerings for runners — and the group’s reception of…

Aaron October 3, 2024

With 19 million viewers in its ad tier, Amazon makes a case for Prime Video’s ad business in the U.K.

By Seb Joseph If there was any doubt left, Amazon’s latest pitch to U.K. advertisers clears it up: Video is where the company is steering…

Aaron October 2, 2024

What Matters Most When Analyzing SEO Traffic

By Harry Mackin Search engine optimization is an infamously tumultuous discipline — and it’s rarely been quite as chaotic as in the past year. Between…

Aaron October 2, 2024

SEO Step-by-Step Tutorial: 3 Essentials for Beginners [+ Next Steps]

By lbrowning@hubspot.com (Laura M. Browning) You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once,…

Aaron October 2, 2024

In the wake of Unilever’s media agency assignments, whatever happened to streamlining?

By Michael Bürgi Unilever’s assignment of media duties following a comprehensive global media review feels a bit like an episode of Oprah: you get an…

Aaron October 2, 2024

Wpromote expands its offerings to full service, dubbing it ‘brandformance’ | International Association of Digital Marketing Professionals (IADMP) - Part 145