How Bitcoin Is Empowering Social Media Creators and Changing the Game in 2024

By Doug Brown Hey, social media explorers! Today, we’re diving into one of the hottest and most exciting topics for creators in 2024—how Bitcoin and…

Aaron October 10, 2024

How contextual, attention and creative data unlock ad relevance for brands

By GumGum Rob Hall, Chief Data Officer, GumGum Putting the right ad in front of the right person sounds easy but finding the alignment between…

Aaron October 10, 2024

How Social Media Platforms & SEO Influence One Another

By Adam The close relationship between social media platforms and SEO is obvious. The two are completely different systems, yet they need each other in…

Aaron October 10, 2024

In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange

By Alexander Lee In-game advertising company Frameplay has launched its own ad exchange intended to simplify the gaming advertising landscape for brands and marketers. The…

Aaron October 10, 2024

Retail media networks under scrutiny amid calls for transparency and accountability

By Kimeko McCoy It’s a familiar tale: A new media channel becomes the ad industry’s shiny object, touted as a silver bullet only for concerns…

Aaron October 10, 2024

Reddit Is Rising Fast in Search: What B2B Marketers Should Know

By Alex White If you’ve searched for a product review on Google recently, you’ve likely noticed a trend in the results. For example, a search…

Aaron October 9, 2024

Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences

By Tim Peterson This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency are affecting people’s purchase decisions. IDing the…

Aaron October 9, 2024

Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it

By Michael Bürgi Consumer attitudes toward data privacy may never actually be factored into national privacy legislation to the extent it should — if that…

Aaron October 9, 2024

Mastercard, Samsung and 7-Eleven are 2024 Greater Good Awards winners

By Digiday Awards The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities…

Aaron October 8, 2024

How to Turn Virtual Teams into Tight-Knit Communities: Radha Agrawal’s Proven Tips

By Caroline Forsey Our master this week once led 40,000 people in one massive virtual dance party for Oprah. (Oprah!) As someone whose dance moves…

Aaron October 8, 2024

How Bitcoin Is Empowering Social Media Creators and Changing the Game in 2024 | International Association of Digital Marketing Professionals (IADMP) - Part 143