Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
By Alexander Lee Gaming’s presence at Advertising Week 2024 was less all-encompassing than in past years — but the presence of key industry players at…
By Alexander Lee Gaming’s presence at Advertising Week 2024 was less all-encompassing than in past years — but the presence of key industry players at…
By Doug Brown A boutonniere is a small bouquet of flowers and plants. These accessories are often used at weddings and other special events to…
By Amazon Ads Kelly MacLean, vice president of product, Amazon Ads Modern marketers are facing a confluence of rapidly shifting currents — some exciting, and…
By Doug Brown Hey, social media explorers! Today, we’re diving into one of the hottest and most exciting topics for creators in 2024—how Bitcoin and…
By GumGum Rob Hall, Chief Data Officer, GumGum Putting the right ad in front of the right person sounds easy but finding the alignment between…
By Adam The close relationship between social media platforms and SEO is obvious. The two are completely different systems, yet they need each other in…
By Alexander Lee In-game advertising company Frameplay has launched its own ad exchange intended to simplify the gaming advertising landscape for brands and marketers. The…
By Kimeko McCoy It’s a familiar tale: A new media channel becomes the ad industry’s shiny object, touted as a silver bullet only for concerns…
By Alex White If you’ve searched for a product review on Google recently, you’ve likely noticed a trend in the results. For example, a search…
By Tim Peterson This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency are affecting people’s purchase decisions. IDing the…