I Tried Creating a YouTube Channel Using Only AI

By esantiago@hubspot.com (Erica Santiago) Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this…

Aaron October 15, 2024

Amid green shoots of recovery in ad tech investment, a note of caution is warranted

By Ronan Shields A slew of announcements confirming mergers and acquisitions in the ad tech sector during Advertising Week New York has stoked enthusiasm among…

Aaron October 15, 2024

Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues

By Kimeko McCoy Marketers continue to face a familiar conundrum: Do more with less. Calls from the C-suite have reached a fever pitch over the…

Aaron October 15, 2024

Fright-Free Social Media: Humanize Your Brand with Influencers This Halloween and Beyond

By Alex White Source: LinkedIn – Ronald van Loon Show, don’t tell Are you familiar with the concept of “show, don’t tell”? The writing technique,…

Aaron October 14, 2024

The 9 Best Marketing Frameworks You Need to Know

By Jenny Bergen Clark Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand.…

Aaron October 14, 2024

Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?

By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. YouTube has traditionally been the dominant…

Aaron October 14, 2024

Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges

By Antoinette Siu Measurement can feel like a constant moving target for media agencies tasked with proving their results for clients — but can incrementality…

Aaron October 14, 2024

New Product Development Process: Everything You Need to Know

By Lauren Dean If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right…

Aaron October 11, 2024

Understanding B2B2C Marketing: A Comprehensive Overview

By Andrew Clark As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies,…

Aaron October 11, 2024

AI Briefing: Why Walmart is developing its own retail-specific AI models

By Marty Swant The world’s long list of large language models now includes a macropod. On Wednesday, Walmart debuted a new set of retail-specific AI…

Aaron October 11, 2024

I Tried Creating a YouTube Channel Using Only AI | International Association of Digital Marketing Professionals (IADMP) - Part 140