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      1. /
      2. Mondelēz takes AI in-house...
      3. /
      4. Page 139

    Mondelēz takes AI in-house to try and curb marketing costs | International Association of Digital Marketing Professionals (IADMP) - Part 139


    ALREADY A MEMBER? SIGN IN JOIN IADMP

    Mondelēz takes AI in-house to try and curb marketing costs

    By Kimeko McCoy Another tentacle of the in-house trend has seemingly wriggled loose, this one powered by AI. Snack company Mondelēz International is creating an…

    Aaron October 23, 2024

    Stop Sending Boring Newsletters: Lessons from MKT1's Emily Kramer

    By Caroline Forsey “An obsession with quality” is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts.…

    Aaron October 22, 2024

    How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]

    By Ankit Vora Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns,…

    Aaron October 22, 2024

    How to manage an actual online community platform, with Oprah Daily’s Pilar Guzmán

    By Tim Peterson Subscribe: Apple Podcasts • Stitcher • Spotify “Community” is one of those words that has been co-opted by businesses and euthanized into…

    Aaron October 22, 2024

    How one company hopes to expand creators’ presence in TV ads as CTV engagement grows

    By Antoinette Siu There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and digital video…

    Aaron October 22, 2024

    15 Sessions We’re Looking Forward to at Content Marketing World 2024

    By Ryan Arnholt TopRank Marketing has had a long history with the Content Marketing World conference starting with the beginning. From partnering on co-marketing the…

    Aaron October 21, 2024

    6 of the Best Video Formats for 2025

    By cchi@hubspot.com (Clifford Chi) As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using…

    Aaron October 21, 2024

    Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]

    By juthompson@hubspot.com (Justina Thompson) Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business…

    Aaron October 21, 2024

    Discovering New York’s Artistic Tapestry through Time

    By Digital Editor New York City, a bustling hub of creativity and culture, has long been a beacon for artists and art lovers alike. This…

    Aaron October 21, 2024

    Media Buying Briefing: Overheard at the Media Buying Summit

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