By Adam Impact is a well-known affiliate network with three main streams: partnership management, creator, and advocate. The first manages the partnership lifecycle from recruitment…

By Ronan Shields Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as…

By Krystal Scanlon The long-standing partnership between X and the NFL is about to expand once again. By the end of the year, the professional…

By Digital Editor In an era where quick fixes and short-lived fitness trends dominate, the pursuit of lifelong fitness stands as a beacon of sustained…

By Activision Blizzard Media Melinda Spence, head of measurement and insights, Activision Blizzard Media Attention has become one of the most valuable yet elusive resources…

By Kristina Monllos Marketers are getting back to basics. Throughout the year, there’s been a simmering debate for marketers: brand building versus performance marketing. But,…