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      1. /
      2. Transforming down-ballot campaigns with...
      3. /
      4. Page 136

    Transforming down-ballot campaigns with contextual advertising and CTV | International Association of Digital Marketing Professionals (IADMP) - Part 136


    ALREADY A MEMBER? SIGN IN JOIN IADMP

    Transforming down-ballot campaigns with contextual advertising and CTV

    By Seedtag Kara Ullmann, head of political, U.S., Seedtag As the presidential election dominates headlines and airtime, it’s easy to overlook the races that happen…

    Aaron October 29, 2024

    Are AI Agents Worth It? HubSpot's CMO and VP Weigh In

    By esantiago@hubspot.com (Erica Santiago) On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar…

    Aaron October 29, 2024

    This startup is creating an AI training data marketplace to help creators and companies buy and sell licensed content

    By Marty Swant What’s the value of data used in training AI? That’s an existential question one new startup wants to help answer. Trainspot is…

    Aaron October 29, 2024

    Mastering B2B Podcast Production: Pitfalls and Best Practices

    By Theresa Meis The very first podcast production job I had was way (way…) back in 2005. The sailing magazine I worked for wanted to…

    Aaron October 28, 2024

    5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once

    By Jason Levin If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more)…

    Aaron October 28, 2024

    How to Start Using Video in Your Marketing

    By esantiago@hubspot.com (Erica Santiago) HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in…

    Aaron October 28, 2024

    AI Briefing: Google Deepmind open-sources SynthID for watermarking generated text

    By Marty Swant Last week, Google Deepmind expanded the availability of its SynthID tool for watermarking text generated by AI. After implementing SynthID text in…

    Aaron October 28, 2024

    Two years post acquisition, and X’s relationship with advertisers has never been more complex

    By Krystal Scanlon Exactly two years ago today (Oct. 28), billionaire Elon Musk started his first day as owner / CEO of then-Twitter. As the…

    Aaron October 28, 2024

    Acquiring customers for affiliate marketing

    By Adam Impact is a well-known affiliate network with three main streams: partnership management, creator, and advocate. The first manages the partnership lifecycle from recruitment…

    Aaron October 26, 2024

    One Question That Will Reinvigorate Your Approach to Marketing

    By lbrowning@hubspot.com (Laura M. Browning) The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for…

    Aaron October 25, 2024
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