Creators vs. Influencers: The Changing Identity of Social Media Talent
By Alex White Was Benjamin Franklin an influencer or a content creator? On the one hand, he profoundly influenced American ideals of democracy, scientific inquiry,…
By Alex White Was Benjamin Franklin an influencer or a content creator? On the one hand, he profoundly influenced American ideals of democracy, scientific inquiry,…
By adecker@hubspot.com (Allie Decker) Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of…
By Seb Joseph The frantic era of publishers jumping on every trend — subscriptions, newsletters, paywalls — is fading. Now, they’re honing in on more thoughtful…
By Alexander Lee In spite of recent layoffs, Netflix is going full steam ahead on its push into gaming. As the streaming platform looks to…
By Jenna Kutcher Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I…
By Seb Joseph The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday, Google Ad…
By Alexander Lee Clip It — the Roblox version of TikTok — crossed the billion-view threshold yesterday. To take advantage of the hype, the game’s…
By Debbie Friez As marketers, how do you spark joy in your work? For yourself? For your audiences? ‘Spark’ was the theme of the 2024…
By rsukhraj@hubspot.com (Ramona Sukhraj) The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of…
By Michael Bürgi Media agencies seem to find themselves in some sort of hot water with clients at any given time since they first started…