Your 5-Step Plan for Conducting an SEO Content Gap Analysis

By Theresa Meis If you’re churning out content but not seeing a bump in search-driven traffic, it’s likely time to recalibrate your strategy with a…

Aaron October 30, 2024

Here’s how the Daily Mail intends to tackle election coverage on TikTok

By Krystal Scanlon With over 20 million followers spread across 12 TikTok accounts, the Daily Mail is on a mission to elevate that number even…

Aaron October 30, 2024

Two Gen Z founders want to change the OOH ad marketplace for their generation

By Antoinette Siu You wouldn’t think that old-school marketing tactics on coffee cups and pizza boxes would appeal to social media natives like Gen Zers…

Aaron October 30, 2024

Transforming down-ballot campaigns with contextual advertising and CTV

By Seedtag Kara Ullmann, head of political, U.S., Seedtag As the presidential election dominates headlines and airtime, it’s easy to overlook the races that happen…

Aaron October 29, 2024

Are AI Agents Worth It? HubSpot's CMO and VP Weigh In

By esantiago@hubspot.com (Erica Santiago) On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar…

Aaron October 29, 2024

This startup is creating an AI training data marketplace to help creators and companies buy and sell licensed content

By Marty Swant What’s the value of data used in training AI? That’s an existential question one new startup wants to help answer. Trainspot is…

Aaron October 29, 2024

Mastering B2B Podcast Production: Pitfalls and Best Practices

By Theresa Meis The very first podcast production job I had was way (way…) back in 2005. The sailing magazine I worked for wanted to…

Aaron October 28, 2024

5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once

By Jason Levin If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more)…

Aaron October 28, 2024

How to Start Using Video in Your Marketing

By esantiago@hubspot.com (Erica Santiago) HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in…

Aaron October 28, 2024

AI Briefing: Google Deepmind open-sources SynthID for watermarking generated text

By Marty Swant Last week, Google Deepmind expanded the availability of its SynthID tool for watermarking text generated by AI. After implementing SynthID text in…

Aaron October 28, 2024

Your 5-Step Plan for Conducting an SEO Content Gap Analysis | International Association of Digital Marketing Professionals (IADMP) - Part 133