Personality Content: Strategies for Creating AI-Proof Content

By kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach…

Aaron October 31, 2024

Presidential candidate endorsements boost subscriber conversions and donations at some publishers

By Sara Guaglione The Washington Post and the Los Angeles Times’ subscription businesses took a hit last week after the two publishers announced they would…

Aaron October 31, 2024

Digiday+ Research: Publishers’ use of X rebounds ahead of the election, but they’re still not spending money there

By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The build-up to the U.S. presidential…

Aaron October 31, 2024

Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide

By Ronan Shields Today (Oct. 30), Criteo posted mixed results for the three months ending Sept. 30. Revenues were $459 million, representing a 2% annual…

Aaron October 30, 2024

Your 5-Step Plan for Conducting an SEO Content Gap Analysis

By Theresa Meis If you’re churning out content but not seeing a bump in search-driven traffic, it’s likely time to recalibrate your strategy with a…

Aaron October 30, 2024

Here’s how the Daily Mail intends to tackle election coverage on TikTok

By Krystal Scanlon With over 20 million followers spread across 12 TikTok accounts, the Daily Mail is on a mission to elevate that number even…

Aaron October 30, 2024

Two Gen Z founders want to change the OOH ad marketplace for their generation

By Antoinette Siu You wouldn’t think that old-school marketing tactics on coffee cups and pizza boxes would appeal to social media natives like Gen Zers…

Aaron October 30, 2024

Transforming down-ballot campaigns with contextual advertising and CTV

By Seedtag Kara Ullmann, head of political, U.S., Seedtag As the presidential election dominates headlines and airtime, it’s easy to overlook the races that happen…

Aaron October 29, 2024

Are AI Agents Worth It? HubSpot's CMO and VP Weigh In

By esantiago@hubspot.com (Erica Santiago) On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar…

Aaron October 29, 2024

This startup is creating an AI training data marketplace to help creators and companies buy and sell licensed content

By Marty Swant What’s the value of data used in training AI? That’s an existential question one new startup wants to help answer. Trainspot is…

Aaron October 29, 2024

Personality Content: Strategies for Creating AI-Proof Content | International Association of Digital Marketing Professionals (IADMP) - Part 132