Google is getting in on the latest ad tech craze: curation
By Seb Joseph The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday, Google Ad…
By Seb Joseph The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday, Google Ad…
By Alexander Lee Clip It — the Roblox version of TikTok — crossed the billion-view threshold yesterday. To take advantage of the hype, the game’s…
By Debbie Friez As marketers, how do you spark joy in your work? For yourself? For your audiences? ‘Spark’ was the theme of the 2024…
By rsukhraj@hubspot.com (Ramona Sukhraj) The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of…
By Michael Bürgi Media agencies seem to find themselves in some sort of hot water with clients at any given time since they first started…
By Kimeko McCoy Brands like Ford Motors, John Deere and Molson Coors, among others, have reversed course on their diversity, equity and inclusion commitments. The…
By Full Editorial In today’s hyper-connected digital world, social media has become far more than a communication tool—it’s a complex ecosystem that can significantly impact…
By Marty Swant With just days before U.S. election, AI-generated political misinformation continues to fill online platforms with plenty of smoke. Reports this week reveal…
By Antoinette Siu With the U.S. presidential election just days away, some agencies have advised clients and creators to pause their content until after the…
By Alexander Lee A cadre of digital creators is accusing Twitch of antisemitic acts — and pressuring advertisers to pull their spending from the platform…