By Caroline Forsey By mid-December, my Instagram feed is overflowing with my friends’ Spotify Wrapped playlists. So I started my festive, timely conversation with Spotify’s…
By Adstra Lance Brothers, Chief Revenue Officer, Adstra In an increasingly fragmented ecosystem, brands face challenges navigating signal loss, privacy regulations and complex customer journeys…
By Nick Nelson If you’re a marketing leader who is held accountable for maximizing your resources and proving ROI, then you know this: Understanding what…
By esantiago@hubspot.com (Erica Santiago) Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the…
By Headlines Team The relationship between social media engagement and search engine optimization (SEO) has been a subject of ongoing discussion among digital marketers. Although…
By Michael Bürgi What a month last week was, right? Omnicom’s proposed $30 billion stock acquisition of rival holding company Interpublic Group caught an entire…
By Marty Swant The influx of AI agents is quickly creating new ways to autonomously browse the internet and shop online. However, the feature also…
By lkolowich@hubspot.com (Lindsay Kolowich Cox) Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel…
By Marty Swant There’s been a lot of speculation about Acxiom’s potential role in Omnicom’s acquisition of IPG, but an ongoing lawsuit could end up…
By Sara Guaglione After selling First We Feast following the sale of Complex earlier this year, BuzzFeed has come close to breaking even on its…
