How the writers of ‘DC Heroes United’ are building a transmedia bridge between gaming and TV
By Alexander Lee As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to…
By Alexander Lee As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to…
By SmartNews Reggie Riley, head of U.S. ad business, SmartNews Amid overwhelming amounts of content, advertisers face the challenge of capturing audiences’ attention effectively in…
By Sharath Byloli As a content professional with almost a decade in the game, I have been a part of several content marketing teams and…
By Phill Agnew Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In…
By Kimeko McCoy The crusade to make everything an ad network continues as yet another player enters the space: real estate media. On Wednesday, global…
By Seb Joseph Agencies aren’t platforms — and they never will be. Let’s not kid ourselves. At best, they’ve dabbled in platform cosplay; a pinch…
By Zeta Global Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental shift in marketing. While it’s been many years since new…
By Kinzal Jalan As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my…
By Caroline Forsey I went to a psychic when I was 22. She told me I was “about to take a long journey across the…
By Sara Guaglione There will not be a Media Briefing next week due to Digiday’s holiday break. This week’s Media Briefing takes a look at…