By Michael Bürgi Judging from the reaction to the news of Omnicom’s planned acquisition of Interpublic Group near the end of 2024, there’s a strong…
By Shadrack Wanjohi In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I…
By samaresan@hubspot.com (Swetha Amaresan) In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot…
By cdelprincipe@hubspot.com (Curt del Principe) Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve…
By Headlines Team The Power of Integrated Digital Strategies Backspace Marketing, a leader in digital marketing innovation, has mastered the art of blending social media…
By Sara Guaglione This year was the year many publishers took formalized stances on AI companies, many of which resulted in deals between the two.…
By Digiday Editors It’s been a long year. And there’s a lot to keep straight — what do industry acronyms stand for? How does that affect…
By Antoinette Siu AI-generated avatars are further blurring the lines of reality as more life-like characters and animations are integrated into social media and digital…
By Kimeko McCoy The so-called TikTok-ification of social media, in which the platform’s short-form, viral, and algorithm-driven content, has fueled the exponential growth of the…
By Krystal Scanlon Snapchat’s subscription play is shaping up to be one of media’s most compelling plotlines in 2025. While subscriptions are still a modest…
